“Beach-Street Skincare: cuando el lujo se sumerge en el océano”. The Luxonomist Their piece captures what we’ve been striving for: a form of beauty that doesn’t just pamper your skin, but also honors and protects the precious marine environment. The Luxonomist article highlights several pillars of what makes our brand unique:
Ocean-friendly formulas & reef safety
We reject chemical UV filters that harm marine life. Instead, our formulas use non-nano zinc oxide and titanium dioxide, known for being safer for delicate reef ecosystems.
Additionally, we incorporate photo-adaptive marine algae—organisms naturally evolved to withstand intense solar exposure—into our products.
Packaging as a statement of commitment
Plastic-free is not just a slogan for us. We use recyclable and reusable aluminum packaging, designed to minimize waste and maximize performance. The article also praises how every drop of product is accessible, thanks to smart tube design.
Beyond “Clean Beauty” — Taking Action
Our brand’s ethics extend past formulas. We are proud to operate without parabens, silicones, or synthetic fragrances. We are vegan and cruelty-free. But even more importantly, 3 % of our revenues go directly toward marine conservation—supporting organizations like Coral Gardeners and Sea Shepherd. We believe that true luxury is not merely how something feels on your skin, but what it does (or doesn’t do) to our planet.
A Vision for the “Luxury of Tomorrow”
The Luxonomist notes that we are in active expansion across Europe, Asia, Australia, and the Caribbean—because we want luxury and sustainability to coexist globally. More than that, we aim to show that “luxury” isn’t just a marketing concept—it can be an alignment of beauty, planet, and purpose.
Why This Matters — More Than a Feature
Being featured in The Luxonomist is meaningful not only because it raises awareness of our brand, but also because it signals a shift in how the world sees luxury. It’s no longer enough to be effective or indulgent. Today, true luxury must also be responsible. For us, this article is both a validation and a challenge: A validation that our philosophy resonates beyond niche circles.
A reminder that we must continue to innovate, remain transparent, and scale responsibly.
What You Can Expect from Us Going Forward
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Continued innovation in reef-safe sun care: refining textures, efficacy, and sensory comfort
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Expansion into new markets without compromising sustainability
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Increased transparency in sourcing, production, and giving back
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Collaborations and partnerships that magnify marine conservation impacts
We invite you—our community, customers, and curious readers—to celebrate this moment with us. Explore the full Luxonomist article to see how our story is being told.
And as always: thank you for believing that beauty can be more than skin deep.
